WOW…what a huge opportunity, Bill McDermott, CEO SAP, created for Business Events 2.0 (BE2.0)! In this 5 minute video McDermott challenged CEOs’ perceptions about BE2.0 and encouraged the business world and event community to think about events in a whole new way. From:
• Costs to investment.
• Transactions to transformation.
• Efficiency to effectiveness.
• Travel components to a leader’s investment in organisational growth.
I couldn’t agree with McDermott more. In fact, BE2.0 as a leadership and business enabler has been my mantra for 15+ years. Ask anyone who has heard me, over the years, rave about opportunities to engage CEOs, and rant when folks failed to capitalised on the opportunity to its fullest potential. And if you’ve missed any of my sermons on this topic, check out my CEO’s BFF blog and other posts on our site.
Here’s what has me stoked about what McDermott said.
For the first time in my 25+ years, as an Engagement and Event Strategist, a forward-looking CEO, unequivocally confirms that BE2.0 drive business value. In a nutshell SAP’s event portfolio is enlisted in the process of creating the right growth strategy and market-creating opportunities McDermott exacts.
This folks IS a game-changer on many levels. After meandering and searching for an identity and purpose for two decades, BE2.0 have an opportunity to move beyond travel and be seen and used as a leadership tool for the purpose of driving business growth.
While McDermott is cognisant of the travel components used to design an efficient and effective event, he is focused on the results (outputs) BE2.0 create. In other words the travel components contribute to the ‘event pageantry and movement’ and are not the reason BE2.0 are important to McDermott and most CEOs.
This is a small shift and a significant one at the same time to change the conversation and elevate it to where a CEO will say, ‘okay I’m listening…now tell me more’. The more, at this stage, has little to do with travel components and everything to do with how BE2.0 can unleash and harvest, the collective knowledge at any event, to move the organization forward more rapidly, at a lower cost with less risk and uncertainty.
Can you see why I’m stoked?